CHICAGO, Sept. 27, 2022 /PRNewswire/ -- Marketing Cloud Platform Market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7%, during the forecast period, according to a new report by MarketsandMarkets™. A marketing cloud platform is essentially software that aids a business in keeping track of all the information regarding prospects and clients. Since the customer experience is a feature of the marketing cloud platform, contacts and accounts are at the center of the data collection procedure. In addition to phone numbers and email addresses, the marketing cloud platform offers contact management features that track every interaction a company has with contact as well as perform on the contact's behalf.
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As per verticals, the media, entertainment, and gaming segment to grow at the highest CAGR during the forecast period
The Marketing Cloud Platform Market is segmented into Banking, Financial Services, and Insurance (BFSI), IT & telecom, retail & eCommerce, healthcare & life sciences, education, travel & hospitality, media, entertainment, & gaming, and others. As per verticals, media, entertainment, and games segment is expected to grow at the highest CAGR of 10.7% during the forecast period. The media, entertainment, and gaming vertical has undergone a transformation to adapt its business processes and the way content is created, managed, and distributed with the development of the digital era. The emergence of digital marketing channels built on a search engine, social media, and video technology has enabled marketing cloud platform vendors in this vertical to discover new ways to engage and attract customers by sending personalized content.
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