The Husk Brand Honors GlobalFit's History as a Corporate Wellness Pioneer While Embodying The Company's Ever-Expanding Services Designed to Empower Healthier Living
WAYNE, Pa., Sept. 27, 2022 /PRNewswire/ -- GlobalFit, a wellness technology company that began changing lives in 1992 through physical activity, today announced it is rebranding to Husk. The Husk brand reflects the company's expansion in recent years into tele-nutrition, tele-mental health, wellness rewards, digital fitness, and a wellness marketplace offering best-in-class pricing to the biggest brands in the industry. Husk was chosen because it represents the protective shell in which something amazing can flourish.
Being healthier is attainable with existing preventative benefits. Husk partners with organizations to make healthy easier by designing sustainable wellness programs that connect people to their no-cost or low-cost benefits. "The wellness industry is increasingly conditioning the consumer to pay out-of-pocket for preventive health services that are already covered by one's insurer or employer," said Tony Frick, Chairman and CEO of Husk. "For example, at Husk our nutrition app and services are fully covered by most major insurers. We don't think consumers should have to pay out-of-pocket for an impersonal, flashy, non-evidence-based weight loss app when they can meet with one of Husk's in-network clinical Registered Dietitians at no-cost. With the launch of Husk, quality wellness no longer has to be synonymous with expensive."
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